Personal Narrative My Political Identity - 1242 Words

Myles Porter Professor Rick Armstrong English 12 12 October 2016 My Political Identity Confessing one s political identity in 2016 truly embodies the phrase â€Å"walking on eggshells†. Whether you’re a liberal or conservative, owning up to your political resolutions sometimes comes with some intense backlash. In this years’ presidential election we have an intense candidate with very radical views, and if you don t know who I’m talking about you should probably move from the rock you are living under. Republican presidential candidate Donald Trump has gained a immense popularity amongst not only the American public but Internationally as well. His chauvinist rhetoric, egotistical outlook, and how he continuously fabricates lies upon lies has truly brought him into the public eye. Hearing Trumps incredibly horrifying agenda makes me proud to admit that I am a Democrat, a solid liberal to be exact. As a solid liberal I believe in the power of the people and that means all people.Whether you are rich, poor, black, whi te, gay, or straight building and creating a nation that caters to people inherently means doing right by the economy and when we do well for the economy we do well for everyone. Growing up, my family had always been strictly Democratic with a conservative view here and there and it surely has influenced my political stance. Not only that but being a Democrat to me means being a humanitarian and genuinely having hope for the future of America and all itsShow MoreRelatedIdentity and Gender1627 Words   |  7 PagesThe word identity has become the most discussed idea in our society. It is described mostly, to be a word that stands for who we are. Therefore, because of who we are, identity has come to be a word that we use to claim and understand people’s actions in our society. So in this paper I will be analysing how social practices surrounding identity relates to gender in social, personal levels, through the work of three authors; by Ian Hacking on â€Å"kind making†, Margaret Somers on â€Å"Narrative constructionRead MoreAnalysis Of Chimamanda Ngozi Adichie s The Night As Hope Essay1690 Words   |  7 PagesAfrican and African-American social and political issues. In December of 2012, she presented at the TedXEuston, a conference focused on African issues, about how intersectionality impacts society. Adichie described the night as â€Å"hope† in the aspect of the audience being so attentive and receiving of her message on feminism and culture. She named her talk We Should All Be Feminists, which was later manuscript into a short novel. Through use of personal narratives, Adichie focuses on how feminist theoryRead MoreNarrative Is The Root Of Some Fields1510 Words   |  7 PagesNarrative is the root of some fields which includes education, rhetoric, literature, religion, law, history: culture (Wilson, 1989). It can be seen as a tool to create traditions and symbols as means of communication and it is a source to understand and strengthen the identity of the organisation (Kroeze and Keulen, 2013). As a conceptual theme, narrative becomes a self-conscious system and a reflexive field. In other words, the rol e of narrative in personal lives is to show how it can be utilizedRead MoreEssay988 Words   |  4 Pagesperfection. Each person’s narrative comes together—by the page, sentence, word, and punctuation. Our individual and collective experiences are all a part of the reality we ascribe to ourselves and the world, and like with any draft, parts of it may be scrapped for something new. With my career, I plan to answer two questions: 1) How can people learn more about their personal world and other people in a creative, engaging way? 2) How can one utilize and alter the multifaceted narratives that make up theirRead MoreBlack Men, By Frederick Douglass And Harriet Jacobs983 Words   |  4 Pagesslave-owner’s sexual desires and for reproducing new â€Å"property†. A slave’s manhood or womanhood was diminished as neither gender had the ability to create a self-identity outside the gender roles assigned to them by the slavery institution. Frederick Douglass and Harriet Jacobs defy these stereotypes in their noteworthy slave narratives as they recount their struggles for self-discovery and freedom. Douglass proved that black men were capable of intellectual stimulation and self-identification beyondRead MoreAnalysis Of Sal Castro And Maria Tula s Hear My Testimony1698 Words   |  7 PagesSal Castro and Maria Tula’s Hear my Testimony are both testimonios, meaning that they are told in the first-person narrative. They provide an accurate representation of the attitude and ideology of not only their own, but others at that time period as well. In both books, the testimonio helped tell a fuller story because it provided a deeper first hand view of socially significant scenes and demonstrated, through their own voice, first hand how characters identities were developed. These individualsRead MoreTeaching Freedom : Education For Liberation953 Words   |  4 PagesFreedom: Education for Liberation in the African American Tradition the question of â€Å"did your education encourage you to move† resonated with me throughout the text. Over a series of nineteen articles, the centering theme of the role of education being political tied to the problem of African Americans being subjected to a hegemonic system which places those living at the intersection of race, class, and/or gender mis-educated. Which causes people of color to turn a blind eye to self-discovery and left uncriticalRead MoreMy Personal History Narrative From The Beginning Of The Semester1183 Words   |  5 Pages After reviewing my personal history narrative from the beginning of the semester, I now see that there are some of my perspectives have been altered. For anyone, it is very easy to stay in their â€Å"bubble† (their safe zone or routine) and only focus on what matters to them without taking into account outside perspectives. People do this, myself included, because it is easy to ignore the realities of others around you and only focus on yourself. Everything from race to religion is very salientRead MoreEssay on Race and Class in Alice Walkers Color Purple1622 Words   |  7 Pagesto puzzle out the markings on her first envelope from Nettie provides a concrete illustration of both Celies particular horizon of interpretation and Walkers chosen approach to the epistolary form: Saturday morning Shug put Nettie letter in my lap. Little fat queen of England stamps on it, plus stamps that got peanuts, coconuts, rubber trees and say Africa. I dont know where England at. Dont know where Africa at either. So I stir dont know where Nettie at. (102) Revealing Celies

The League Of Nations And Its Impact On World Peace Essay

Through my studies and research I have come to the following conclusion about the League of Nations: despite all of President Woodrow Wilsons efforts, the League was doomed to fail. I feel this was so for many reasons, some of which I hope to convey in the following report. From the day when Congress voted on the Fourteen Points, it was obvious that the League had a very slim chance of being passed in Congress, and without all of the World powers, the League had little chance of surviving. On November 11, 1918 an armistice was declared in Europe. Wilson saw the opportunity to form an international organization of peace to be formed. He acted quickly. On January 18, 1919 he released his fourteen points. The Fourteen Points†¦show more content†¦Before World War II, the assembly convened regularly at Geneva in September. There were three representatives for every member state each state having one vote. The council met at least three times a year to consider political disputes and reduction of armaments. The council had several permanent members, France, Great Britan, Italy, Japan, and later Germany and the Soviet Union. It also had several nonpermanent members which were elected by the assembly. The councils decisions had to be unanimous. The secretariat was the administrative branch of the League and consisted of a secretary, general, and a staff of five hundred people. Several other organizations were associated with the League- the Permanent Court of International Justice, also called the World Court, and the International Labor Organization. One important activity of the League was the disposition of certain territories that had been colonies of Germany and Turkey before World War I. Territories were awarded to the League members in the form of mandates. The mandated territories were given different degrees of independence in accordance with their geographic situation, their stage of development, and their economic status. The League, unfortunately, rarely implemented its available resources, limited through the were, to achieve their goal, to end war. The League can be credited with certain social achievements. these achievements include settlement ofShow MoreRelatedWorld War I And Its Effects On America1703 Words   |  7 Pagestime the U.S. entered into World War, it had already been raging for some time. Between the assassination of Archduke Franz Ferdinand during the tension between Austria-Hungary and Russia for the sake of dominance, the increasing competition from Japan for Chinese trade, and the increasingly offensive tactics of Germany concerning the U.S., the American population began to contemplate whether or not America should get involved, a topic that is still debated to this day. World War I and its effects wereRead MoreEssay on Wilson’s League of Nations and Its Legacy597 Words   |  3 PagesWilson’s League of Nations and Its Legacy As much of the world lay in shambles as the closing to the War to End All Wars approached, President Woodrow Wilson contemplated the global state of affairs. In his Fourteen Points, Wilson expresses his desire for â€Å"a just and stable peace† and outlines ways in which to accomplish it. One of his points—the fourteenth—suggests the creation of a group of nations with a common purpose. As his idea took root, it grew into the League of Nations. Despite goodRead MoreHow Successful Was the League of Nations Essay1727 Words   |  7 PagesHow successful was the League of Nations? When World War One ended in 1917 most of Europe was left in destruction, crisis and confusion, which created the need for a conference to be held to sort out problems like punishing Germany, drawing new boarders, and preventing future wars. Three most powerful countries, the United States, United Kingdom and France, controlled the Peace Conference, which was held in Versailles in 1919. The president of the United States, Woodrow Wilson had his own agendaRead MorePrimary Source Analysis Example991 Words   |  4 Pagescongressmen in the American congress. However, the speech was not written purely by Wilson, During World War I, Walter Lippmann became an adviser to President Woodrow Wilson and assisted in the drafting of the speech. The several points covered in Wilson’s speech aimed to resolve territorial issues in Europe, as well as improving post-war American diplomacy. To achieve this Wilson supported the League of Nations which was set up following the end of war. The spee ch therefore was not focused purely for AmericanRead MoreThe League Of Nations : An Organization1285 Words   |  6 Pages The League of Nations was an intergovernmental organisation founded on January 10, 1920 as a result of the Paris Peace Conference that ended the First World War. It was the first international organization whose principal mission was to maintain world peace. Its primary goals, as stated in its Covenant, included preventing wars through collective security and disarmament and settling international disputes through negotiation and arbitration. Other issues in this and related treaties included labourRead MoreIntergorvernmental Organizations and International Relations1847 Words   |  7 PagesThese organizations are formed by sovereign states that share a common interest or goal. They can be formed for security reasons, like the United Nations, economic issues, like the World Bank and IMF, for regional purposes, like the European Union, for cultural purposes, like the Arab League, etc. These organizations serve a functional purpose in the world to help with stability, international law, foreign policy, and the unification between countries. The oldest IGO is the Central Commission for theRead MoreThe Successes and Failures of the Treaty of Versailles in Addressing the Causes of Conflict and Restoring Peace and Normality1117 Words   |  5 PagesConflict and Restoring Peace and Normality To evaluate the successes and failures of the Treaty of Versailles, we need to address the terms of the Treaty as well as to inspect the consequences. The First World War had exposed Germany as a strong and aggressive power, and was viewed as a threat to peace by the victorious powers, so the terms of the Treaty of Versailles, which was designed to address the causes of conflict as well as restoring peace and normality, althoughRead MoreThe End Of The Great War1518 Words   |  7 PagesIt is the Second World War, which had the greater impact on America’s place in the world and elevated the country to have a status of Superpower. However this would not have been the case without the consequences of the First World War and America’s reluctance to drop its policy of isolationism as a result of this. James Cronin comments, â€Å"the ending of the Great War was the occasion for perhaps the grandest vision, though it’s implementation would largely fail†¦World War II offered another chanceRead MoreDid the Treaty of Versailles Accomplish Peace?1705 Words   |  7 PagesAim Did the Treaty of Versailles Accomplish in Providing Peace? The main goal of the Treaty of Versailles was to keep peace. Georges Clemenceau from France was part of the Big 3 and he utterly despised Germany. He believed that if Germany was weakened and broken down into little pieces they could never start another war or threaten France again. He mainly wanted Germany to be severely punished and they were. A large section of the Treaty dealt with the punishment of Germany because many othersRead MoreThe League Of Nations Of The United States1400 Words   |  6 PagesThe League of Nations, established in 1920, was in some respects responsible for the outbreak of war in 1939. Many argue it was the sole reason for the war; however it only played a small role in the already critical situation in Europe in the 1930’s. The policy of Appeasement, fascist ideologies throughout Germany and Italy and the Nazi-soviet Aggression pact were all, in their own respect responsible for the outbreak of war in 1939. The League of Nations played a small role in the outbreak of

Hate Groups in the United States Essay - 1142 Words

Hate Groups in the United States Right now, there are many active hate groups in the United States such as the Ku Klux Klan, Neo-Nazi, Skinheads, Christian identity, Black Separatists, etc. These hate groups like the Ku Klux Klan, which is one of America’s oldest and more feared, use violence and move above the law to promote their different causes. Another example is a group called Christian Identity, who describes a religion that is fundamentally racist and anti-Semitic; and other are the Black Separatist groups, who are organizations whose ideologies include tenets of racially based hatred. Because of the information gathered by the Intelligence Project from hate groups’ publications, citizen’s reports, law enforcement agencies,†¦show more content†¦They can give them a wide range of duties from simple responsibilities like guarding a door, to big responsibilities like organizing recruitment. When they complete the tasks given to them by the group, they feel like they are needed for the survival of the group, and they have purpose in life. This is one reason why hate groups should not be allowed to exist because young people are the future of our society and these hate groups are trying to turn them into a bad element for the society. As hate crimes have risen in number during the past five years; many state governments have attempted to prevent such crimes by passing laws called bias laws. These laws make a crime that is motivated by hatred based on the victim’s race, religion, ethnic background, or sexual orientation a more serious crime than such an act would ordinarily be. Many people believe that these laws violate the criminal’s freedom of speech. Many hate group members say that freedom of speech is the right to say or write or publish one’s thoughts, or to express one’s self, they also say that this right is guaranteed to all Americans. But people and organizations who are against these hate groups ask themselves if the first amendment include and protect all form of expression, even those that ugly or hurtful like the burning crosses. The Supreme Court Justices have decided that some kinds of speech are not protected by the Constitution,Show MoreRelatedThe Klux Klan And Kkk Kla n1122 Words   |  5 PagesThere are many hate groups that operate within The United States. One of the oldest hate group is The Ku Klux Klan (KKK). In 1970 the Ku Klos Knights of the Ku Klux Klan was formed. There are several Klan’s throughout The United States. One in particular operates in Missouri. There are many Klan’s throughout The United States. Most of these groups operate in the south. There is also mission and message these groups try to convey. Although the KKK used to be known for their violence, the KKKRead MoreHate Crime Essay816 Words   |  4 PagesThe term hate crime became part of the American lexicon in 1985 when it was coined by United States Representatives John Conyers and Mario Biaggi. Although the term hate crime and societal interest in it are relatively recent developments, hate crime has deep historical roots. Throughout U.S. history, a significant proportion of all murders, assaults, and acts of vandalism and desecration have been fueled by hatred. As Native Americans have been described as the first hate crime victims, hate crimesRead MoreAnti Nazi, Black Separatist, And White Nationalist1090 Words   |  5 PagesIn our world today, it is unfortunate that people are using their hate as motivation to do immoral actions towards other innocent victims. In 2014, information was recorded by the Southern Poverty Law Center that there were around 784 active hate groups in the United States (Brunker par.4). A hate group is defined as a collection of people that promotes and performs aggressive actions towards members of a race, gender, sexual orientation, ethnicity, and many more characteristics. Ku Klux Klan, NeoRead MoreHate Groups Essay1157 Words   |  5 PagesBAN THE HATE GROUPS!! br brRight now, there are many active hate groups in the United States such as the Ku Klux Klan, Neo-Nazi, Skinheads, Christian identity, Black Separatists, etc. These hate groups like the Ku Klux Klan, which is one of Americas olde st and more feared, use violence and move above the law to promote their different causes. Another example is a group called Christian Identity, who describes a religion that is fundamentally racist and anti-Semitic; and other are the Black SeparatistRead MoreSpeech : The Freedom Of Speech Essay1624 Words   |  7 Pages Citizens of the United States are privileged to the freedom of speech under the First Amendment, but the constitutional limits of the freedom of speech have been questioned on multiple occasions. Citizens of the United States have called upon the Supreme Court numerous times to interpret the meaning of the First Amendment, and the court has censored some forms of speech such as obscene speech --which has been prohibited--and indecent or pornographic speech--which has been regulated (Barrett, 1999)Read MoreHate Speech Should Not Be Restricted at Universities Essay1333 Words   |  6 PagesThroughout history, the United States Constitution has been put to the test over the issue of free speech. The First Amendment states, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Even though free speech is one of the core American values proudly embedded in each citizenRead MoreFree Speech vs. Hate Speech Essay1362 Words   |  6 PagesThroughout history, the United States Constitution has been put to the test over the issue of free speech. The First Amendment states, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Even though free speech is one of the core American values proudly embedded in each citizenRead MoreHate Crimes on the Rise in USA780 Words   |  3 Pagesï » ¿Hate Crimes in the United States In many cities throughout the United States, hate crimes are on the rise. A hate crime is a traditional offense like murder, arson, or vandalism with an added element of bias. For the purposes of collecting statistics, Congress has  defined a  hate  crime  as a criminal offense against a person or property motivated in whole or in part by an offenders bias against a race, religion, disability, ethnic origin or sexual orientation (FBI, 2012). Hate crimes have increasedRead MoreA Report That Was Released By The United States Justice Department1552 Words   |  7 PagesA report that was released by the United States Justice Department on February 12, 2016, showed that a â€Å"Florida man pleads guilty to a hate crime for threatening to firebomb two mosques and shoot worshippers.† The 43-year-old man by the name Martin Alan Schnitzler was arrested by the FBI on November 17, 2015, after he made numerous threats to shoot children in the head and firebomb a mosque in Petersb urg, Florida. In his two recorded messages, Schnitzler said that he is watching the news report thatRead MoreEssay on How to Fight Hate Groups566 Words   |  3 PagesA Hate Group is an organized group that acts with violence and hate towards people because of their religion, race, gender, and/or sexual orientation. Hate groups act either verbal or physical towards certain people. There are many different hate groups. Some hate groups don’t like anyone who is black, some act against people who are homosexual, and some don’t like and will act cruel toward someone who is Jewish. According to the Southern Poverty Law Center (SPLC), there are 926

Kentucky Fried Chicken And Its Corporate Social...

Kentucky Fried Chicken and its Corporate Social Responsibility Derrick Love California State University, San Bernardino The organization chosen for analysis is Kentucky Fried Chicken, better known as KFC. It is an American founded fast food restaurant based in Louisville, Kentucky. KFC is an iconic American symbol of the American dream. Harland Sander, better known as the Colonel, founded it. KFC started on the roadsides in Kentucky, during the Great Depression. KFC was one of the first fast food chains to expand internationally, opening outlets in the United Kingdom, Mexico, and Jamaica by the mid-1960s. In 1987, KFC became the first western restaurant chain to open in China. KFC has to make efforts to be a leader in†¦show more content†¦Rising levels of population and inequity associated with globalization. The increasing role-played by nongovernmental organizations (NGOs) and other civil society stakeholders and the negative impact of industrialization on the environment—global warming, pollution, soil erosion, and deforestation. CSR has become an issue in today’s business b ecause some argue that business exist to make profits for its shareholders. Others argue that there needs to be a humane capitalist focus on business where there is a balance of people, plant and profits. The original meaning of business is the trading of goods and services in order to build a prosperous society so all can benefit the consumer and the business. Over time business moved from its original meaning to a profit motive prospective. Under a profit motive prospective business, the only concern is the shareholders and making money, according to Milton Friedman. Externality can be either positive or negative. For example, a merger can lead to higher share prices and bonuses for employees, benefiting shareholders and employees at the two companies merging, This can create wealth and positively impact a community. On the other hand, the merger can drive a competitor out of business, which results in layoffs and reduced wealth, which can hurt a community. KFC is making a major i mpact on its social and environmental footprint around the globe by balancing the 3p’s-

Promotion and Marketing Research

Question: Discuss about the Promotion and Marketing Research. Answer: Introduction Organizations primary focus is on generating revenues and profits from its series of activities(Armstrong, 2014). Marketing is an integral function within the organization that is focused on targeting customers, such that they are influenced to make purchase decision. Marketing plan is a strategic tool that every corporation adopts in order to design and focus on the various marketing activities of the firm. The current report is marketing plan and strategy for Sun Plaza Hotel, which is based in Sydney near Olympic Park, in Australia. The hotel had started its business in the year 1998. Since then the business has been growing, now the company wants to further expand its business, hence the report is aimed at designing and furnishing an unique marketing plan to the company such that it can easily grow. The report includes a detailed description of the various strategies and functions that can be used by the company for its rapid and sustainable expansion(Blythe, 2008). The report is divided into five parts, part A contains the various potential risks that are identifiable for the business, part B has a SWOT analysis for the business on the basis of which the marketing plan will be devised. Part C contains the marketing strategy, Part D has the Marketing plan tactics and part E, the final part contains a detailed presentation of the marketing plan. Risk Identification This section of the report highlights the various risks associated with the business plan of the hotel. Organizational Goal Risks associated with the plan High/Medium/Low Profit maximization; to deliver the maximum to their shareholders and improve the financial performance of the company. 1) The company focuses on the price which is kept premium and cutting the costs is primary goal. Thus a perception is created in the minds of the customers and suppliers and hence the company can lose its goodwill.2) shareholders expectation lies on the short term gain rather than long term profits. 3)the company involved in profit maximization gets so entrenched in a single strategy of making profits fails to react to the sudden downturn in the market and loses everything(Cravens, 2006) High Providing Extreme customer satisfaction and customer delight with excellent customer service with 100% of occupancy. 1) high quality service incurs high cost.2)24x7 manpower availability is required in hospitality sector and absence of manpower leads to over burden and pressure on existing employees which further disrupts the service quality. High Loyal and dedicated employee base 1) Employee layoffs 2) disloyal employee leads to negative marketing and damage the brand image 3) high demand of skilled manpower by the competitors leading to employee resignation.4) operational risk persists. medium To meet the increasing demands of the rising tourism requirements in Sydney with continuous differentiation and growth 1) reduction in the corporate travels 2) corporate reorganisations3) Insurance coverage volatility4) declining consumer confidence(Clow, 2007) high SWOT Analysis The strength, weakness, opportunity and threat analysis of the company is extremely important as it will enable to determine the appropriate marketing plan for the business(Smith, 2011). Strengths High quality of service and high customer service. Australias destination has uniqueness and appeals tourists a lot. Innovative amenities and services Free Wi-fi, Pools and free outdoor parking Rooms are air-conditioned with flat screen TV, a refrigerator and tea/coffee maker With high efficient staffs working on shifts. Location is the pin point, as it makes easy and convenient for tourists to reach their destinations. Staff can speak your language. Weakness Penetration into the global market is still awaited. Its brand name is needs to be internationally known. Opportunities Australia being a tourist destination demands lots of hotels. Everyone looks for better deals and packages. Travel destination countries in the hospitality sectors are emerging very fast, so a pleasant hospitality needs to be increased among the hotel staff. Rampant escalation is quite vivid so to increase the craving of tourist real -time opportunity are much needed for hotels to explore and bet upon. Another opportunity is by increasing the gaming activities for all. By increasing its service in event managements Threats Major threats are economic downturn, the meltdown has adopt cost cutting in organizations. The recession too has also triggered to renegotiate over tourism habit. Other international and domestic hotels entering rapidly in the hospitality industry. Newer destinations are chosen by the leisure travelers. Hospitality sectors are globally hampered by political turbulence(Aaker, 2008). Marketing Strategy The marketing strategy for the company will enable to form marketing plan on the basis of customer, geographical distribution, promotional tactics and other variables as has been listed below(Constantinides, 2006); Distribution-geographic The main marketing strategy objectives of Sun Plaza Hotel is communicating the unique set of services offered to the hotel guests and directing the focus of the guests to any issues relating to service , quality and value for the money rather than the bottom-line costs involved with their stay(Holzwarth, 2006). The marketing strategy of Sun Plaza Hotel is to communicate the brand values and building good relations with the customers and suppliers to cater to the changing need of its guests in an effective way. Product-USP The Sun Plaza Hotel provides the best personalized service for its corporate travelers. The various services encompasses business essentials in the room like proper internet connection, business desk, and wireless access and also offers easy access to the conference rooms with the wired and non-wired facilities of audio/video conferencing and catering the needs for longer meetings. The high quality services accompanied by extreme personal service had differentiated sun plaza from its competitors and helped in generating repeated business(Pickett-Baker, 2008). Place: The service and product are sold to the guests with help of direct marketing, advertising, internet and personal selling. The delivery channels are also involved which comprises of travel agents and national reservation systems. Pricing: The consistent pricing strategy aiming at providing value added service at reasonable rate rather than devaluing the service and cutting the rate. Various discount offers were also provided by sun plaza group where it provided a winter getaway discount of 20 % for the bookings made for three days and more(Sheth, 2015). Promotion; The major focus is on mass communication via advertising in internet and ads printing in various trade and publications. Further it involved direct marketing to its existing employees via texting and messaging the new offers to the already registered mobile numbers of its customer base. Further the personal selling is helpful in attracting the local people which is the most important marketing mix adopted by sun plaza to build long term relationships with the local community. Customer segment The customer segment of sun plaza included the high and middle income group people who demands personalized service Passerby from the different towns and cities who prefer to spend overnight in an economy room(Layton, 2007) The local and international customers who seek for holidaying at attractive package deals offered by the hotels in coalition with travel companies and it agents. The local people as well as the corporate clients are also the target customer segment that visits the place 5 to 6 times in a year, the hotel provides with all the amenities required for the clients and have corporate arrangements with 3 large international organizations. The younger segment has also found its place in the customer segmentation of the hotel sun plaza. Geographical segment The major gateway to Australia is Sydney which is a key hub for the pacific region of Asia(Kotler, 2015). This is most popular tourist attraction city in Australia famous for its Sydney opera house and Sydney Harbor Bridge. It is the hub for Australia tourists destination and the Hotel Sun plaza operative in Sydney is highly benefited by the demographics of Sydney. Also the Australian Olympics had also provided opportunity for the sun plaza business to expand. Plan Marketing Tactics The hotel will primarily attract customers by wide range distribution of mailers and through social marketing tactics. The below mentioned methods provides a detailed description for the same(Zinkan, 2012). Task # Name of Task/Sub Task Completed by When Person Responsible Approximate Costs (AUD$`) Coordination Mechanism 1 Prepare mailers for mailbox distribution 20 September 2016 Raphel 1,500 1.1 Develop design 10 September 2016 Helen In the Computer 1.2 Get approval from senior team 12 September 2016 Timon Personal and by mailing senior 1.3 Send for printing 13 September 2016 Michael Personal visit to printer 1.4 Get a sample copy for approval from printer 14 September 2016 Timon By E-mail 1.5Getting the sample approved 15 September 2016 Helen Written approval from seniors 1.6 Place order for the required mailers 16 September 2016 Dan 500 Telephonic 1.7 Receive printed mailers 20 September 2016 Charlotte 1000 Personally collect 2 Prepare team for mailer distribution 12 October 2016 Simon 2000 2.1 Prepare coverage estimate number of persons required 1 October 2016 Robert Computer Excel sheet 2.2 Identify sources of recruitment 2 October 2016 Rachel 2.3 Shortlisted persons 3 October 2016 Timon 2.4 Call persons for interview 4 October 2016 Dan 2.5 Finalize persons 7 October 2016 Helen By giving appointments 2.6 Train assign responsibilities 12 October 2016 Michael 800 Personally 3 Develop a societal marketing plan 15 October 2016 Simon 1500 3.1 Design appropriate template for posting in Facebook, Twitter Instagram 9 October 2016 Michael In the computer personally 3.2 Get approval from Seniors 10 October 2016 Angela In e-mail as well as personally get approval 3.3 Upload advertisement in the social webpages 15 October 2016 Roy Prepare and Present a Marketing Plan The marketing plan for the hotel comprises of several parts as detailed below; Description of the service The Australian Hotel Industry plays a pivotal role in providing entertainment to millions and is also a significant contributor to Australian economy(Ringland, 2007). Sun Plaza Hotel Group has contributed to its community by consolidating the structure of employing 0 and 30 people. High proportions of suppliers are local, contributing to employment and income in their communities. Average food prices were found to be high but here there is some cross-subsidation. Majority of the income earned by hotel is through selling of alcoholic beverages, live music and community sporting group(Rust et al., 2010). Sun Plaza Hotel Group vibrant service employs workers in business including: Free Wi-Fi Pools and free on site parkings Rooms available on cheap rates Package deals inclusive of food, air travel, hotel stay and sightseeing Winter gateway discounts of 20% on three days or more booking. Room services Office Staff Its external and internal ambience Locations Marketing budget, including the advertising and promotional plan The marketing strategys objective of Sun Plaza is to communicate the unique set of services to its customers or hotel guest. The attempt is to direct the focus of the guests to the issues of quality. Marketing goals and strategies are theoretical objectives. But the action plan and marketing budget brings them to life. These two are the key tools for implementation. The marketing budget of the hotel is structured to reflect strategy differentiation. Monthly internet advertising expenses, strategic link with car hires, banner ads, destination and airline management companies, interim monthly press ads to communicate message to key corporate clients and websites to drive business to the hotel. Hotel PR events are included in the Public Relations expenses, sponsorship funds and participation at local functions. The total revenue required to support the marketing budget of the hotel is a moderate amount(Gurău, 2007). Promotional plan of the hotel focus on mass communication via print ads in trade publications and ads on internet. Public Relations activities continue to play an important role in the promotional plan, presenting the hotel as a supportive member of the community and by participating in local events. Description of the business location, including advantages and disadvantages for marketing Sun Plaza Hotel group is located in the heart of the Sydney Olympic Park, surrounded by 640 hectares of parklands, all phones Arena and a short walk from ANZ stadium. A preferred location for leisure travelers and business. Sydney Olympic park is a large sporting, leisure and cultural complex in the Inner West Area of Sydney. Official suburb of Sydney, commonly known as Olympic Park. The area was primarily redeveloped for 2000 Olympics(Hollensen, 2007). Advantages for marketing This one of the Sydneys best kept secret. A magnificent and very large historic residential homes and streets of Home bush with off street parking, local shops and cafes and walking distance to the station. This place is the perfect choice for Corporates and leisure travelers. Disadvantages for marketing As the place is famous for its Olympic park and Home bush, many hospitality industries have plunged into this area. There is good number of hotels and motels in and nearby Sydney Olympic Park. There is a vast competition among all to survive in this hospitality industry. They have lucrative offers to attract the customers or guests. And most travelers choose the cheap and best deals. The marketing plan should be structured in order to enable the Hotel to achieve its strategic goals set in terms of increasing the overall revenue generation and having a competitive edge over its competitors in differentiating the products and services. Pricing strategy The pricing strategy should be based on the differentiation objective, and making the availability of services in a cost effective manner and provide value added services as opposed to devaluing and discounting the products and services(Adkins, 2007). The prices should cater to the needs of the high profile customers as per their status and profile as if there are unavailability of prices for the potential customers with a higher budget range hotel sun plaza can loose the customer to other hotels. If the price is very low as compared to the customer willingness to pay more the hotel can lose the profit margin. Also if the prices are too high for the lower budget travelers group the hotel can loose out the bookings(Baker, 2016). So pricing is a tricky part in an hotel industry hence the pricing grid needs to be prepared in comparison to its competitors to have an winning age. Evaluating the clients needs, clients who are price sensitive, clients valuing the services and experiences and for what all service they are ready to pay will be helpful in formulation of excellent pricing strategy. Market segmentation Proper segmentation of market will help the company to maximize profit for the different line of business. Presently the sun plaza hotel is aiming to enter the market of New Zealand, Adelaide, Western Australia. The hotel is trying to attract the corporate client in this geographical areas and building amenities and facilities to cater to the corporate client requirements and to service the frequent corporate travelers(Fletcher, 2013). The identification of the proper market segment will help in future decision making, accurate reporting and tracking. Further the market segment should be accessible in terms of communication and distribution channels which will allow flexibility in marketing budget and cost incurred in sales effort, the substantiality of the market segment to be profitable will further justify the resource requirement and allocation for reaching the wider market segment. Conclusion Organizations utilize a variety of marketing strategies and plans in order to achieve their target marketing objectives. The better the marketing strategy and the more goal oriented it is, the better it is able to target its desired segment. Hence these various strategies as well as tactics are aimed at achieving the desired goals of expansion and revenue earning for the current organization Sun Plaza Hotel. The company can easily achieve growth and expansion if it is able to apply the proposed marketing tactics. References Aaker, D.A., Kumar, V. and Day, G.S., 2008.Marketing research. John Wiley Sons. Adkins, S., 2007.Cause related marketing. Routledge. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Blythe, J., 2008.Essentials of marketing. Pearson Education. Clow, K.E., 2007.Integrated Advertising, Promotion and Marketing Communications, 4/e. Pearson Education India. Constantinides, E., 2006. The marketing mix revisited: towards the 21st century marketing.Journal of marketing management,22(3-4), pp.407-438. Cravens, D.W. and Piercy, N.F., 1994. Relationship marketing and collaborative networks in service organizations.International Journal of Service Industry Management,5(5), pp.39-53. Fletcher, R. and Crawford, H., 2013.International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Gurău, C., 2007. Porter's generic strategies: a re-interpretation from a relationship marketing perspective.The Marketing Review,7(4), pp.369-383. Hollensen, S., 2007.Global marketing: A decision-oriented approach. Pearson education. Holzwarth, M., Janiszewski, C. and Neumann, M.M., 2006. The influence of avatars on online consumer shopping behavior.Journal of marketing,70(4), pp.19-36. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Layton, R.A., 2007. Marketing systemsA core macromarketing concept.Journal of Macromarketing,27(3), pp.227-242. Pickett-Baker, J. and Ozaki, R., 2008. Pro-environmental products: marketing influence on consumer purchase decision.Journal of consumer marketing,25(5), pp.281-293. Ringland, G. and Young, L., 2007.Scenarios in Marketing: From vision to decision. John Wiley Sons. Rust, R.T., Moorman, C. and Bhalla, G., 2010. Rethinking marketing.Harvard business review,88(1/2), pp.94-101. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Smith, P.R. and Zook, Z., 2011.Marketing communications: integrating offline and online with social media. Kogan Page Ltd.. Zinkan, G. ed., 2012.Advertising research: The internet, consumer behavior, and strategy. Marketing Classics Press.

Gibbs Model in strategic Thinking Samples †MyAssignmenthelp.com

Question: Discuss about the Gibbs Model in strategic Thinking. Answer: Gibbs Model in strategic thinking Description The Gibbs a model describes the reflection of the learning experience of strategic thinking. Here the topic of strategic thinking was learned by me, while reading a cases study in human resource management. The strategy was to recruit through online media to reduce cost of recruiting in the organisation. The Human resource managers were very enthusiastic about using the online media. For example, in the department they have adapted LinkedIn, Facebook, Twitter as well as the job portals, as a media to post jobs. Feelings I felt that, the strategy of recruiting through online media is brilliant and will be effective in nature after implementing. The expenses of the organisation came down while using this media. However, the screening process was efficient while recruiting, main objective was achieved, to eliminate the extra cost of using different method of traditional recruiting. I also think that this process will further ensure to generate as many leads as possible and smoothen the process of candidate line in the organisation. As the organisation had good market visibility to approach potential candidate online with their website notification, it was easier for HR personals to implement this strategy. Evaluation Overall view of the case study dictated that, in this case the organisation made the better bargain, losing the traditional approach. This will ensure the upgradation of the process of companys recruitment. Analysis According the case study, the main idea was to digitize the recruitment process. As the author, suggested Sims et al. (2015), the traditional approach of using third party or print media are very hectic for the company while achieving the objective of recruitment. The optimisation of the process was main goal of this company. Therefore, the company reduced the expense of recruiting in annual basis. After analysing the critical steps of recruitment the performance of the Human Resource Department, the functional efficiency also increased with the digitalisation option. Conclusion Therefore, after reading the whole cases it can be concluded that, digitalisation has increased opportunity for companies to. The social platforms can be used to gain advantage in recruiting aspect. The internal performance of the recruitment process can further enhance the usage of the online media platforms. Action plan This experience in studying the cases study in strategically thinking will further help in future, if I saw a company is need of changing their recruitment process. In addition, when I will work for a company in future I will help them in the process of implementation of the digitalised recruitment process. I can ensure the effectiveness can be evident from the conclusion and analysis I have drawn from this case. Gibbs model in innovation in leadership Description While doing an internship for a consultancy firm, I met a person who was in leading position in the company. He also was the owner of the organisation. I was inspired by his leadership style that he has implemented in the company. His leadership was the combination of both participatory and collaborative. The hierarchy and communication process was also based on adopting the process. Flexibility in the hierarchies is also implemented in the company. The person also was a thought leader in nature. He was also able to implement new technologies in the company for more development and growth in his company. Feelings I, as well as all the employees had a positive reaction to the leader and his style of leadership. As the positive reinforcements was his method of getting work done by people. As a participatory leader, he always engaged himself in all level of work in the organization. The new mindset of the leader helped the company immensely to improve their functions. In development, his leading process also stimulated process of the company. The supportive nature and development for masses helped also helped the organisation to grow further according my assessment. Evaluation While working as an intern I also evaluated his method of adopting the collaborative and participative leadership. As an organisation goes through a change, the leaders are the key factor of supporting the change and implementing the change the mentioned leader also was a supporting factor for any kind of change in the company. He also maintained the feed forward coaching for his employees. While evaluating the hierarchy of the company, the flexibility was also seen in the department implemented by the owner. Analysis The process of innovation he adopted to be induced in his employees was efficient. According to the concepts of the text Greenfield et al. (2015)he was also successful in using positive reinforcements and feed forward coaching in his employees rather than using feedback process and negative reinforcements. He also mobilized people in helping them in growth and faces the difficult challenges. Conclusion Therefore, through the experience in my internship in the company I came across leader who used the all of collective, participatory and collaborative leaders traits to make a change in the organisations functions and was successful in doing so. He also ensured that the performance was amplified achieved while processes were improved. Thus, it will also be helpful to gaining and using this experience further in the future. To make the staff of the company also became more motivated and empowered for working in the organisation on applying the method. Action Plan The above-mentioned incident and experience will be helpful further in my work-life. This experience will be helpful in my future, when I will work as a leader in the organisation. I will apply his method for the company I will work on or will be able to suggest the leader to apply the methods of the leadership for the development of the company. References Greenfield, B.H., Jensen, G.M., Delany, C.M., Mostrom, E., Knab, M. and Jampel, A., 2015. Power and promise of narrative for advancing physical therapist education and practice.Physical therapy,95(6), pp.924-933. Purce, J., 2014. The impact of corporate strategy on human resource management. New Perspectives on Human Resource Management (Routledge Revivals), 67. Sims, S., Hewitt, G. and Harris, R., 2015. Evidence of a shared purpose, critical reflection, innovation and leadership in interprofessional healthcare teams: a realist synthesis.Journal of Interprofessional Care,29(3), pp.209-215. Smith, A., 2012. Innovation-driven leadership.Strategic Direction,28(8).